| Meetings & Incentives | : | Conventions | : | Exhibitions |
|
||||||
|
||||||
|
|
| PROGRAMME MODERATORS | ||||
| Home > Programme Moderators | ||||
 Susan Cabrera
President
Association Management Resources, USA
Susan Cabrera started her career in the Association industry while interning at the Travel Industry Association while in college at American University in Washington D.C. After graduation in 1986, she left the east coast and headed west to California where she worked for Doubletree Hotels to get the “hotel perspective” before going back to her first love, associations. She worked for the Orange County Bar Association managing twenty small specialty sections and then added in as an adjunct; a small company that provided customized continuing education for professionals in small firms or who were sole practitioners. After moving to Florida in 1992, Susan continued her work in association management and managed three medical societies in a management company setting. Prior to starting Association Management Resources seven years ago, she managed two specialty sections and one division at The Florida Bar.
Susan is now sole owner of Association Management Resources, an association management company in Tallahassee which employees ten professional staff. The company provides contract outsource services as well as full association management services and serves as the headquarters for statewide and national associations.
In 2005 Susan steered AMR efforts to become one of only 51 IAAMC accredited Association Management Companies in the world and the only one in Florida.
Susan is a member of the American Society of Association Executives, Tallahassee Society of Association Executives, Florida Society of Association Executives, Meeting Professionals International, and the AMC Institute. She serves on the board of directors of the AMC Institute and is Co-Chair of the AMCI International Task Force. She is a past member of the TSAE board of directors, chaired the Communications Roundtable in 2002 and chaired the inaugural Mentor Committee in 2003. In 2003 she was awarded a “Professional Development “scholarship by TSAE. Susan also served as meeting committee chair for 2 winter programs with AMC Institute.
Throughout her career, Susan has stressed and perfected the concept of individual service and personal commitment to each member or client.
Michael Majdalany
Principal & Vice President
Labue & Majdalany Management Group, USA
STRATEGIC & BUSINESS PLANNING As Executive Director, led the launch and formation of 2 industry associations. Developed the overall framework for the successful implementation of their missions. Helped built the infrastructure and processes to enable them to meet their goals and led the execution of their plans. Drafted Sun’s global education strategy and spearheaded its implementation in the top 12 countries. Set the direction and led the company into new segments which repositioned Sun from a technical workstation supplier for computer science and engineering departments into the acknowledged leader in campus wide network computing. This allowed Sun’s education business to grow to more than $550 million despite a shrinking overall market. Developed the business case for the creation of the Electronic Commerce ISV group at Sun. Targeted the critical partners, such as Netscape, and obtained the key resources to launch the group. Redefined Sun’s multimedia partner strategy.
BUSINESS MANAGEMENT
Negotiated OEM and Volume End User contracts and assisted a sales force of up to 30 representatives in winning major opportunities. Significant results: closed 12 major contracts in the New York Financial district worth more than $75 million. Structured deals to respond to market and competitive conditions which resulted directly in bookings of $20 million in 9 months. As dealer consultant, advised HP’s product divisions on managing their product lifecycles.
CHANNEL MANAGEMENT
Created and implemented the strategy for introducing HP’s personal computer and peripheral lines to the major computer retail chains. Gained access to more than 600 outlets for the launch of the Vectra PC. Introduced HP’s technical workstations to a specialized channel of advanced systems dealers resulting in sales of over $1.3 million in the first 3 months. As dealer consultant, advised HP’s product divisions on managing their product lifecycle.
PRODUCT MANAGEMENT
Conceived the marketing strategy for the launch of Wedge’s first product, the SmartLevel. Defined all elements of the marketing mix including pricing, promotion, packaging, and distribution. Launched 14 entertainment and education products for HP’s personal computers. Managed their production cycles. Led market research efforts and identified opportunities for new products and services.
TEAM LEADERSHIP
Built, developed, and managed a team of senior managers and professionals into what was recognized as the leading industry team within Sun, with a capital and expense budget of over $10 million. Boosted motivation and creativity of the marketing at a time of low company morale by focusing the group on the activities with the highest return. Managed a layoff of very senior contributors with minimal disruption. Named Marketing Manager of the Year.
INTERNATIONAL EXPERIENCE
Helped launch L&M’s European subsidiary. Developed and implemented Sun’s education marketing plan across the company’s 7 worldwide regions. Launched the SunSITE program, an innovative network of public domain sites which spanned 40 hosts in 35 countries. Designed and installed enterprise management information systems across 10 international subsidiaries in 3 European and 4 Middle Eastern countries.
|
|
||
 |
||
 |
||
 |
||
 |
||
| New Members | ||
 | ||
| All contents © 2008 SACEOS All rights reserved. Powered by SSCi Web Solutions |