1.       Professional Exhibition Management (PEM) Course

 

The aim of the PEM Course is to raise the professionalism, service quality and operational standards of the exhibition industry in Singapore. It will be useful to those providing exhibition services and also to those who need to enhance their understanding and acquire knowledge on basic management techniques.

 

Course Objectives:

 

Ÿ         To provide participants with a comprehensive overview of exhibition industry

Ÿ         Expose to fundamental exhibition concepts and techniques

Ÿ         Enhance understanding of various components and entities involved in industry

Ÿ         Acquire knowledge to make more informed choices and better execution of decisions

 

Target Audience

 

–        Participants with more than one year of industry experience

 

Course Outline:

 

PEM is broken down into 3 modules and participants can sign up for either Module 1/Module 2 or both to cater to their work needs. The pre-requisite for signing up for Module 3 is the successful completion of both Modules 1 and 2. A certificate will be given upon the successful completion of each module.

–         An Overview of the Exhibition Industry                             

–         Sales & Marketing in Selling Exhibit Space                                 

–         Advertising & Promotion            

 

Module 2:

–         Function and Structure of the Project Team

–         General & Venue Operations

–         Importance of Freight Forwarding

–         Importance of Stand Building

–         Importance of Insurance in Trade Show Management

–         Visitors Registration

–         Setting Up & Managing a Housing Bureau

–         Finance & Budgeting

–         Post Show Evaluations

 

Module 3: