The Singapore MICE Challenge is a nationwide challenge for all tertiary students majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields. Organised by SACEOS in strategic partnership with the Professional Convention Management Association (PCMA), the Singapore MICE Challenge engages competing teams on their knowledge and understanding of the MICE industry to create a successful business event.
WHO IS ELIGIBLE
The MICE industry supports and plays up Singapore’s economic strengths, entrenching the city as a thought leader in 10 broad industry clusters. The MICE industry supports and plays up Singapore’s economic strengths, entrenching the city as a thought leader in 10 broad industry clusters. The industry clusters are as follows: Design, Education, Healthcare & Bio-medical, Innovation, Media & Digital Content, Social Sector, Sports, Transport & Logistics, Travel and Urban Solutions. With the focus on a specific industry cluster, audience may expect to hear a series of creative ideas on how an exhibition and/or conference can be organised.
WHEN IS IT HAPPENING
28 July 2017
WHAT DO THEY GET
To provide a platform for students to develop their creativity and present fresh and unique ideas for the industry.
By applying what they learnt in school, students gain real-life experiences of conceptualizing, business-testing and organizing a MICE event.
Working with various MICE leaders and professionals, the MICE Challenge will engage tertiary students by challenging them to apply theory to practicality.
The winning team of 4 will be invited for a fully sponsored trip to attend PCMA Convening Leaders 2018 next January in Nashville, Tennessee to interact with more than 4,000 international industry-thought leaders.
Claire Smith, CMP Vice President of Sales & Marketing, Vancouver Convention Centre
Claire Smith has built a strong reputation as an involved and informed leader in the Global Meetings Industry over the last 25 years.
As the Vice President, Sales & Marketing at the Vancouver Convention Centre, Claire is responsible for strategic business development, leading and directing the sales, marketing and communications team, as well as positioning the facility in the global marketplace.
Prior to the Convention Centre, Claire ran her own consulting firm where she provided business development strategies, advice on process improvement and training for convention venues, bureaus, associations and event management companies around the world.
A recognized expert in her field, Claire has been a featured speaker and session facilitator at meeting industry conferences in Asia, North America and Europe and also actively participates in various industry associations. She currently serves as Chair Elect of PCMA and has been on the Board of Directors for the past four years. In 2016, Claire also co-chaired the PCMA Convening Leaders Conference in Vancouver, BC, Canada.
Sherrif Karamat Chief Operating Officer, Professional Convention Management Association
Sherrif Karamat, CAE, BAS, MBA is the Chief Operating Officer of the Professional Convention Management Association (PCMA). An industry leader in the business events industry, Karamat previously served as the Vice President of Business Sales and Services for Toronto Convention and Visitors Association (Tourism Toronto).
In his role as COO, Karamat is a key member of the executive team of PCMA and is currently leading the development PCMA’s global strategy to inspire, connect and innovate with the World’s Business Events Industry. In addition, his responsibilities covers all of PCMA’s major revenue streams including strategic partnerships, Convene, Memberships, customer acquisition, and PCMA’s integrated media platforms, technology and data intelligence. As part of Karamat’s strategy for global development he consults with various national governments on the meetings, conventions and the business events industry.
Karamat has served on various boards around the world including Reed’s Advisory Boards for ibtm World and ibtm America. He is currently on the Sydney Advisory Board and is as a director on the Destination Marketing International Association Foundation Board.
Karamat is a life-long learner and in addition to completing his Bachelor of Administrative Studies (BAS) and MBA, he has completed various post graduate certificate programs at Wharton School of Business; Kellogg School of Business; University of Chicago; Harvard Business and Law School he completed a program on Strategic Negotiations for Senior Executives; and most recently a program at MIT on data intelligence and big data.
Ms Jeannie Lim has led the Conventions, Meetings & Incentive Travel division of the Singapore Exhibition and Convention Bureau, a group under the Singapore Tourism Board, since 2011. In this role, she has been responsible for attracting quality association congresses and corporate-driven events to Singapore, and ensuring Singapore’s competitive positioning as a Top International Convention and Meetings City. She also champions the development of the local industry to strengthen Singapore’s position as a business events destination.
Jeannie was also concurrently Executive Director of the Exhibition & Conference Division from 2011 to 2013. Prior to this role, she served as Director, Tourism Concept Development where she oversaw the masterplanning of new tourism zones such as Mandai, to ensure a steady pipeline of tourism developments.
Over her 13 years with the Board, Jeannie has overseen key strategic tourism projects such as the opening of the Singapore Flyer, the development of River Safari, and the conceptualisation of the Hotel Industry Productivity Roadmap.
Jeannie graduated from The University of Sydney with a Bachelor of Applied Science (First Class Honours), and holds a Master of Management in Hospitality from Cornell University/ Nanyang Technological University.
Shirley Chan Business Director, SPHERE Exhibits
Shirley started her professional exhibition manager career as an International Sales Manager with Singex Exhibitions in 2005 and progressed into Project Management handling world class events in the Defence sector like Imdex Asia, GSA and many others.
She joined Reed Exhibitions China and managed a 100,000 m2 Machine & Machine tool exhibition in Beijing with over 2,000 international exhibitors.
Upon her return from China, Shirley joined Sphere Exhibits ( a subsidiary of SPH) as a Business Director and set up the B2B trade division launching new exhibitions in Singapore, Myanmar, Indonesia and Thailand.
Lloyd Tan General Manager (Government & Lifestyle), Experia Events
Lloyd is passionate about Exhibition & Conference and he believes that “it really works!”
With more than 35 years of combined experience in the media, and exhibition industry, he has gained considerable on-the-ground experience and insights of the industry to make events work.
Lloyd’s experience and expertise covers strategic marketing, sales and project management as well as marketing communications, attendee marketing and conference management.
He is currently with Experia Events Pte Ltd as the General Manager – Government & Lifestyle Group.
Armed with a Master degree in Communication Management, Lloyd is able to effectively use his academic knowledge, professional experience and leadership abilities to actively serve the business and academic communities. He is currently a member of the Academic Advisory Committee of Singapore Polytechnic (SP) and Institute of Technical Education (ITE).
Lloyd is also in the mentorship programme of a couple of institute of higher learning. And he has also served as Honorary Secretary and as Committee Member in Singapore Association of Exhibition and Convention Organisers & Suppliers.