SMC 2017 Judges and Mentors

Organised by SACEOS in strategic partnership with PCMA, the Singapore MICE Challenge is a nationwide challenge for all students in the Post-Secondary Education Institutions majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields.

In its 3rd edition, the Singapore MICE Challenge 2017 engages competing teams on their knowledge and understanding of the MICE and Events industry to create a successful business event.

Objectives of Challenge

  • To provide a platform for students to develop their creativity and present fresh and unique ideas to the industry
  • To extend an opportunity to students to gain real-life experiences of conceptualizing, business-testing and organizing a business event
  • To engage students by challenging them to apply theory to practice with the mentorship of current MICE & Events professionals


Claire Smith, CMP
Vice President of Sales & Marketing, Vancouver Convention Centre

Sherrif Karamat
Chief Operating Officer, Professional Convention Management Association

Jeannie Lim
Executive Director, Conventions, Meetings & Incentive Travel (CMIT), Singapore Tourism Board

Shirley Chan
Business Director, SPHERE Exhibits

Lloyd Tan
General Manager (Government & Lifestyle), Experia Events



David Chua (AONIA)
Chair SACEOS Young Leaders Sub-Committee


Zarina Othman (MCI)
Committee Member, SACEOS 38th Executive Committee


Bibiana Lau (Suntec)
Committee Member, SACEOS 38th Executive Committee

Yeow Hui Leng (RELX)
Committee Member, SACEOS 38th Executive Committee

Susan Tan (UBM SES)
Committee Member, SACEOS 38th Executive Committee



Eileen Hair
Project Director, Automotive & Commodities Cluster SingEx Holdings Pte Ltd


Pamm Foo
General Manager, Axseed Events Pte Ltd


Carol Anne-Ho
Operations Manager, DMG: Events Asia Pacific Pte Ltd


Adeline Lim
Deputy Director, Ministry of National Development


Korice Chua
Engagement Lead, Vibanti Pte Ltd


Julia Kwan
Event Director, Clarion Events Pte Ltd



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