Meet the Speakers of SMF 2017

DAY 1 - THURSDAY, 27 JULY 2017





A different and fresh economic talk.

Through his love for food, Song Seng Wun, Economist and Director of Group Private Banking at CIMB Private Banking, dishes out insights on how the current global economic situation globally affects the regional MICE industry.

Rod Cameron
Executive Director, Joint Meetings Industry Council (JMIC)

Song Seng Wun
Director, CIMB Private Banking

Janet Tan Collis
President, SACEOS



Come and get a fresh approach to this challenge via other industries. Learn how they create assets and build audiences around them – what models they use, what solutions they implement and what roadblocks they find.

Dave Lim
Founder & Producer, TEDx Singapore

Geoff Meyer
Managing Director, IRONMAN Asia

Xiong Ling Yi
Founder & Producer, Wah!Banana



O2O2O is no longer a marketing tool to interact with the target audience, nor is it a process to connect with conference delegates, association members, staff or exhibition attendees. It is a philosophy that enables brands to shorten the reach to consumers. It is a methodology that allows event audiences to have consistent experiences. With the increasing popularity of O2O2O, it will be interesting to see how the industry stakeholders respond to the changing dynamics.

Michelle Crowley
Senior Director, Professional Convention Management Association (PCMA)

Joycelyn Winnecke
Executive Vice President & General Manager/ Media Group, PCMA-Convene



All industries – and the MICE industry is no exception – are being continually challenged by forces of change such as rising competition, new market developments and digital disruptions. With these challenges come a myriad of opportunities. For businesses to thrive, stakeholders across the value chain of the MICE industry need to move out of their comfort zones or risk becoming someone else’s lunch.

What value should stakeholders seek? Preserve or transform existing businesses and roles? Collaborate or compete? What are the risks and the trade-offs? What will success be? Key industry representatives from associations, government, and organisers will discuss how forces of change are impacting the roles they play and how they are addressing them to derive maximum value.

Aloysius Arlando
Chief Executive Officer, SingEx Holdings

Rod Cameron
Executive Director, The International Association of Convention Centres (AIPC)

Muthiah Gandhi
Managing Director (ASEAN Business), UBM Asia

Melissa Ow
Deputy Chief Executive, Singapore Tourism Board

Karen Bolinger
CEO, Melbourne Convention Bureau



This session will debate on research that draws a connection between reward and motivation. Can business events really motivate, engage and influence business performance?

Selina Chavry
Global Managing Director, Pacific World Meetings & Events Singapore

Kevin Hinton
Chief Excellence Officer, Society for Incentive Travel Excellence (SITE)

Eda Ozden
Director of Business Development, MEP Destination Business Solutions

Matthew Smith
Director - Performance Improvement, MCI Group Asia Pacific Pte Ltd



Discover a showcase of three unconventional approaches to events tailored to engage the audience and shift their mindsets into tomorrow's possibilities. Discover first-hand the ripple effect of an event beyond its duration. 

El Kwang
Chief Editorial Officer, Biz Events Asia

Anna Ratala
Head, Slush Singapore

Claire Smith
Vice President, Sales & Marketing, Vancouver Convention Centre



Many MICE players have embraced facets of the digital economy for various objectives. Be it boosting business growth, more effective business matching, or more engaging conferences, technology is seen as the answer. Are we clear on what technology is? Does a mobile app mean one is digitally enabled? Does having an O2O platform signify we have arrived? Invariably, we will have significant data but the real value lies in the insights we can derive from the data and how we use them smartly to drive sustainable businesses. A panel of corporate, technology, association and organiser senior executives will attempt to define what their question is, and exchange views on what needs to be done for digital success.

Aloysius Arlando
Chief Executive Officer, SingEx Holdings

Mohan Belani
Co-Founder & CEO, e27

Kai Hattendorf
Managing Director/ CEO, UFI

Errol Lim
COO & Co-Founder, Jublia



Listen to the stories from experiential event producers and event owners on how they managed to place participants' engagement at the heart of their event objectives.

El Kwang
Chief Editorial Officer, Biz Events Asia

Darren Chuckry
Chief Client Services Officer, Events, Asia, Uniplan

Deborah Gee
Experience Designer, Lululemon

Angus Marshall
CEO & Managing Director, ASEAN & ANZ Siemens PLM Software



For many brands, Asia is the future. In a region renowned for early adopters with vast disposable income, the potential to claim market share is vast. We will share insights from leading companies on what they see as important considerations when it comes to branding/positioning in Asia.

Chan Wee Teck
Vice President & Managing Director, George P. Johnson Singapore

Felicity Zadro
Managing Director, Zadro Agency

Mittu Torka
Head of Planning, Y&R Singapore



Our industry is facing threats: saturation, consolidation, new entrants, erosion of traditional business models, fragmentation. There are also great opportunities: market growth, disruptive innovation, digitisation, new players, less market barriers, new audience, new scalable models. The number of events is growing exponentially while some rules are changing. What are these new rules? What are the possible scenarios? Where will the market see top growth? What are the key ingredients for adaptability? Who are the new players?

Oscar Cerezales
COO, Asia Pacific, MCI Group Asia Pacific Pte Ltd

Sherrif Karamat
COO, Professional Convention Management Association (PCMA)

Jeannie Lim
Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board

Claire Smith
Vice President, Sales & Marketing, Vancouver Convention Centre


DAY 2 - FRIDAY, 28 JULY 2017


Through the lenses of four different groups of leaders (Corporate C-Level, Associations, Exhibitions, Industry organisations, and planners) you will take home the knowledge of elements that will define the future of our industry. Be ready for great bold predictions and meaningful rationale, but also thought-provoking ideas around evolution and revolution.

Oscar Cerezales
COO, Asia Pacific, MCI Group Asia Pacific Pte Ltd

Sherrif Karamat
COO, Professional Convention Management Association (PCMA)

Claire Smith
Vice President, Sales & Marketing, Vancouver Convention Centre

Aloysius Arlando
Chief Executive Officer, SingEx Holdings



The PCMA Business School offers you an opportunity to experience MBA-level education from inspirational academics at leading universities.

Tan Joo Seng
Associate Professor of Management, Nanyang Technological University, Singapore



Deep dive into the opinions of leading multi-channel marketers on the ability to cut through a noisy and competitive environment. How does a company engage their customers without using much technology?

El Kwang
Chief Editorial Officer, Biz Events Asia

Paul Chychota
Senior Manager & Creative Producer, Live Events, The Walt Disney Company (Southeast Asia) Pte Ltd

Lynn Huang
Head of Asia Pacific Marketing & Strategy, Honeywell

Thomas Jacob
COO, World Association of Newspaper and News (WAN-IFRA)



Take a “front row seat” in this radio show-style conversation amongst leading finance professionals from Asia, addressing key issues of future finance and business management trends in the MICE industry. Find out from our experts about the looming challenges and potential business model disruptions, the opportunities that lie ahead, and the best practice solutions already being applied today on the road to “MICE Finance 3.0”.

Bertrand Beauchesne
Group Finance Director, Dorier Asia

Desmond Goh
Chief Financial Officer, SingEx Holdings Pte Ltd

Bjoern Kempe
CEO/ Founder, Expos Asia Ltd

Kevin Hinton
Chief Excellence Officer, Society of Incentive Travel Excellence (SITE)



With disruptions happening faster than ever, the future workplace environment is getting more complex and is driven by powerful evolutionary and revolutionary forces. The mega trends, especially digital disruption, are fundamentally reshaping the employment landscape. What does this all mean for your organisations' future? Combing group work and insights from HR professionals, contribute and learn about the future of the industry, what opportunities this will create and how we can best prepare ourselves and our people for the changes ahead.

Andrew Chan
CEO/ Founder, ACI HR Solutions

Avinash Chandarana
Group Learning & Development Director, MCI Benelux SA

Antonio Codinach
Regional Sales Director, Cegos APAC



Had a tough day recently? When you think about what made that day hard, did it include navigating 20 miles through a blizzard? What about running out of food and water? Maybe you were just hoping to be alive next week? David James Watson challenges us to change our frame of reference in this inspiring look at the way global endurance racing brand Spartan has created a fiercely loyal community of millions of people worldwide determined to improve their lives.

David James Watson
Vice President, Product, Spartan Race Inc


WHAT IF.....

Ong Wee Min
Executive Director of Sales, Marina Bay Sands Pte Ltd

Selina Chavry
Global Managing Director, Pacific World Meetings & Events Singapore

El Kwang
Chief Editorial Officer, Biz Events Asia


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