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Certified in Exhibition Management (CEM) Learning Programme

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification1.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.


Module Dates

21 - 23 May 2018, Singapore

 

Module Facilitators

Edward Liu, PBM
Group Managing Director, Conference & Exhibition Management Services (CEMS)

Lloyd TAN
General Manager (Government & Lifestyle), Experia Events

Chandran Nair
General Manager, SingEx Holdings

 

Modules Outline

  1. Strategic Planning & Management Module (21 May 2018)
    • Understand the CEIR Census and Index
    • Differences between B2B and B2C events
    • Roles of exhibition organiser, attendee and exhibitor
    • Purposes of corporate private exhibitions and events 
    • Ways to grow exhibitions
    • Define Strategic Enterprise Management (SEM)
    • Understand different models of strategic planning
    • Major components of a strategic plan
    • The strategic planning process
    • Differentiate between Strategic Enterprise Management and the Strategic Planning Process
    • Benefits of strategic planning and management
    • Major elements of project management process
    • How project management develops goals and objectives
    • Create a project charter
    • Elements of Work Breakdown Structure (WBS)
    • Managing and motivating a project management team

  2. Event Marketing Module (22 May 2018)
    • Develop measurable marketing goals, objectives and promotional timelines
    • Conduct marketplace and competitive analysis
    • Understand and explain the elements of a marketing plan
    • Develop a marketing plan
    • Compare and contrast attendee/visitor and exhibitor profiles
    • Understand and utilise marketing tools to effectively promote exhibitions and events to attendees, exhibitors and sponsors
    • Identify and assign appropriate staff and budget for resources needed to implement marketing plans
    • Develop metrics to evaluate the effectiveness of individual marketing strategies

  3. Event Operations Module (23 May 2018)
    • Understand the four project management functions
    • Develop an Event Specification Guidce
    • Develop an agenda and facilitate a "pre-con" meeting with key stakeholders
    • Develop an Exhibitor Manual
    • Compare and contrast the types of insurance needed for an event
    • Understand and explain the key considerations of move-in and move-out
    • Identify the security requirements needed during move-out
    • Explain the value of conducting a post-event evaluation

 

Module Fees

Purchase of Individual Module(s)

SACEOS Members: SGD 428.00 nett per module

Non-Members: SGD 513.60 nett per module 

 

Purchase of a Full 9-module Package

SACEOS Members: SGD 3,466.80 nett

Non-Members: SGD 4,160.15 nett 

 

Members Access code is required during registration in order for registrant to enjoy the members' rates. Click here to verify if your organisation is a current member of SACEOS. Members may email secretariat@saceos.org.sg to retrieve the members access code.

 

Other Module Dates

  • 13 August 2018: Exhibition & Event Sales Fundamentals Module
  • 14 August 2018: Security, Risk & Crisis Management Module
  • 15 August 2018: Selecting Service Contractors Module

 

For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.

 

1Recertification would only apply to participants who commence his/her CEM journey from 1 January 2018 onwards.

Packages Categories Rates
Purchase of Full CEM Package
Purchase of Full CEM Package
21 May 2018 - 14 December 2018
Non-Members
3,888.00
Event Operations Module
EO Module Date
23 May 2018
Non-Members
480.00
Event Marketing Module
EM Module Date
22 May 2018
Non-Members
480.00
Strategic Planning & Management Module
SPM Module Date
21 May 2018
Non-Members
480.00
Purchase of Full CEM Package
Purchase of Full CEM Package
21 May 2018 - 14 December 2018
SACEOS Members
3,240.00
Event Operations Module
EO Module Date
23 May 2018
SACEOS Members
400.00
Event Marketing Module
EM Module Date
22 May 2018
SACEOS Members
400.00
Strategic Planning & Management Module
SPM Module Date
21 May 2018
SACEOS Members
400.00

Event Countdown

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1 Raffles Boulevard, Level 3 Venue Management Office, Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course Enquiries: secretariat@saceos.org.sg

Events Enquiries: events@saceos.org.sg

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