Meetings & Incentives • Conventions • Exhibitions

Singapore MICE Forum 2014 (SMF)

Date: 13 - 18 July 2014

Venue: Sands Expo and Convention Centre, Marina Bay Sands

Theme: Gearing Up for the Next Wave of Change


The Singapore MICE Forum (SMF) is into its 4th year this 2014! 

Inaugurated in 2011, SMF continues to be a strong platform for the MICE industry where key issues are discussed, industry ideas exchanged, and business and networking opportunities created. This 6-day event aims at maximising innovation and networking within the industry, with professional development and training workshops conducted to address the skills and knowledge gaps during the first 3 days before the MICE Forum takes place.  

To register, please visit 

For SACEOS members, please email us to receive the Membership Code.

SMF 2014 will comprise the following programmes:

1) MICE Forum - 17 and 18 July 2014
Through case studies, talks and panel discussions on talent development, sponsorship, advances in technology and how it can be leveraged on to stage creative and innovative events, effective ways to determine and measure the return on investment (ROI), as well as mergers and acquisitions, the MICE Forum plays a vital role in offering ground breaking insights and solutions to enhance and strengthen the MICE industry.  

2) Asia Meeting and Incentive Travel Exchange (AMITE) - 16 July 2014
For the first time, participants of AMITE have unfettered access to more than 22 highly qualified buyers from long-haul destinations such as North America and Europe, in one-day of convenient and focused face-to-face meetings.

With SACEOS partnering Questex, a leading global business information company, to launch AMITE, participants have peace of mind that every buyer in the programme has been pre-qualified through a rigorous screening process.

AMITE will provide suppliers with immense travel cost and time savings, in addition to the number of impressions, sales touch and media value. 

Participation cost for AMITE: USD7,500.00

More information about AMITE can be found here (click).

3) Gala Dinner - 17 July 2014
The highlight of SMF is the annual SMF Gala Dinner, the most prestigious gathering of MICE leaders from around the region, providing extensive networking opportunities and an avenue for key industry players to catch up with one another. 

4) Workshops - 13, 14, 15 and 16 July 2014
Workshops are designed and conducted to address the knowledge and skills gaps in the industry, to help MICE practitioners maintain their competitive edge and stay ahead of the competition.

This year, workshops conducted will be on:

- Exhibitions management

- Meeting and conference management 




Organised by

Supported by

    Official Venue Partner  

    Diamond Sponsor     


Other Sponsors  


Supporting Associations