Certified in Exhibition Management (CEM) Learning Programme - (Event Ended)

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification.

Eligibility to Enrol

Participants are required to have at least 03 years of working experience in the industry before they can be enrolled in the CEM Learning Programme.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Module Dates

15 - 17 August 2018, Singapore


Module Facilitators

Chandran Nair
General Manager, SingEx Holdings


Modules Outline

  1. Exhibition & Events Sales Fundamentals Module (15 August 2018)
    • Compare and contrast selling and marketing
    • Design an effective database to support selling efforts
    • Plan and develop an effective sales plan with accompanying goals and strategies
    • Create a Unique Selling Proposition (USP) for an event
    • Employ selling techniques to handle objections and close a sale
    • Understand the importance of relationship selling
    • Develop an integrated marketing campaign for an event

  2. Security, Risk & Crisis Management Module (16 August 2018)
    • Recognise the importance of risk assessment and management related to exhibitions and events
    • Understand the differences between a crisis and an emergency
    • Identify the risk management tools used to manage potential crises, emergencies and perils related to exhibitions and events
    • Compare and contrast crisis planning versus reacting to a crisis
    • Identify the security needs of an exhibition and event
    • Identify the essential elements in a Request for Proposal for a security vendor
    • Evaluate responses to a Security Request for Proposal in order to hire a competent security contractor
    • Understand and differentiate between the different types of event-related insurance
    • Identify and analyse potential crisis situations within an exhibition and event
    • Recognise the importance of emergency management and preparedness
    • Understand the basic elements of a crisis management plan

  3. Selecting Service Contractors (17 August 2018)
    • Understand when to outsource
    • Identify different types of service contractors and available services
    • Articulate how local labour regulations impact exhibitions
    • Describe the role of the official service contractor 
    • Develop a Request for Proposal (RFP) and select a vendor
    • Explain the basic elements of a service contract 
    • Explain how the relationship between the show organiser and various contractors is managed 


Module Fees

Purchase of Individual Module(s)

SACEOS Members: SGD 428.00 nett per module

Non-Members: SGD 513.60 nett per module 


Purchase of a Full 9-module Package

SACEOS Members: SGD 3,466.80 nett 

Non-Members: SGD 4,160.15 nett 


Members Access code is required during registration in order for registrant to enjoy the members' rates. Click here to verify if your organisation is a current member of SACEOS. Members may email secretariat@saceos.org.sg to retrieve the members access code.


Funding Available

  • e2i Professional Development Grant

The e2i Professional Development Grant funds up to SGD 105.00 per CEM module per eligible course participant. Only applies to Singaporeans/PRs. Only available for a limited period of time.


Other Module Dates

  • 10 - 12 September 2018 
  • 12 - 14 November 2018 


For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.

Packages Categories Rates


1 Raffles Boulevard, Level 3 Venue Management Office, Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course Enquiries: secretariat@saceos.org.sg

Events Enquiries: events@saceos.org.sg

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