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Welcome to SMF 2018


24-25 July 2018



Victoria Theatre & The Arts House



SMF 2018 was about questions and not about answers. We
engaged speakers and content from different disciplines and
ecosystems to connect the dots.
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ABOUT
What is SMF 2018?

What started in 2011 as a contemporary conference on face-to-face marketing (events, exhibitions and meetings) has since then grown into an interdisciplinary business community gathering thinkers, visionaries, and leaders from all around the world. SMF2018 is a 1.5 days event that brings together next generation thinkers like you who question the answers.


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​​​​​​​​​​​​Senior Level Attendees

489

Countries

31

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​​​​​​Industry Leading Speakers

59

Organisations

265

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SPEAKERS
Featured Speakers


Aaron Hung

Senior Director of Partnerships, APAC, TripAdvisor

Fabian Pfortmüller

Founder & CEO, COMMUNITY

Felipe Daguila

Head JAPAC, 
Google Assistant (AI) & Strategic Products and Partnerships, Google

Frank Sliwka

COO, Electronic Sports League Asia

Manisha Seewal

Head of Marketing, Tokio Marine Insurance Singapore Ltd

Martin Enault

CEO, APAC, C2 International

Sherrif Karamat

President & CEO, PCMA

Stephen Ho

President – Greater China, Global Operations, Hyatt Hotels & Resorts


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​​​​​​​EXPERIENCE

What’s Happening at SMF 2018?

SMF2018 was about questions and not about answers. We engaged speakers and content from different disciplines and ecosystems. Delegates learnt from the best on how to create, engage, multiply and monetise your communities. Whether you are a marketer, member, of MICE industry, academia or simply interested in communities, this is your event.



Exceptional Keynotes

Some rocked the boat. Others changed the
game but they all questioned the answers.
2018’s lineup features industry disruptors, seasoned enterprise leaders, and the best and brightest business talent.

Knowledge Transfer

59 speakers from globally successful brands, pioneers, and game changers. Game-changing content formats were highlighted such as big ideas in communities, innovation and creativity.

Multidisciplinary Connections

489 visionaries from the fields of marketing,
events, advertising, associations, media,
technology, digital, HR, agencies and leadership connected in SMF 2018. Different networking formats make for new relationships.
Delegates were involved in non peer-to-peer experience.

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TRACKS
Topics

 

Learn – Unlearn

Data vs Insights

E-Communities

Unconferences

Marketing Technology




The Future of Meetings

Future of Media Consumption

Innovating Business Model

The Changing Role of Marketers

Unlocking Crowdsourcing




Achieving Exponential Growth

Building Communities Tomorrow

Artificial Intelligence for Dummies

The Art of Strategizing Brands

Bringing Communities Together F2F



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AGENDA
2018 Programmme


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OPENING ADDRESS

JANET TAN-COLLIS
President of SACEOS


Victoria Theatre 

PRODUCT CENTRIC VS PEOPLE CENTRIC APPROACHES TO MARKETING BREAKOUT

NELLIE WARTOFT
Digital Education Entrepreneur


RUPEN DESAI
Vice Chairman for Asia-Pacific, Middle East & Africa, Edelman

More


Chamber, The Arts House

THE POWER OF PLACE: HOW SPACES DRIVE BEHAVIOUR BREAKOUT

JASON TAPER
Regional Vice President Global Client Collaboration, Asia Pacific, Steelcase

More


Play Den, The Arts House

THE NEW ROLE OF A MARKETER: MARTECH (MARKETING + TECHNOLOGY) BREAKOUT

MANISHA SEEWAL
Head of Marketing, Tokio Marine Insurance Singapore Ltd

More


 Screening Room, The Arts House

CROWDSOURCING: UNLOCKING THE BEAST IN COMMUNITY ENGAGEMENT BREAKOUT

EPI LUDVIK
Founder & CEO, Crowdsourcing Week


STEVE ARMITAGE
General Manager – Destination, Auckland Tourism, Events and Economic Development (ATEED)

More


 Blue Room, The Arts House

DATA AS THE NEW CURRENCY: FROM DATA TO INSIGHTS BREAKOUT

CARLOS HERNANDEZ
Head Market Insights, GMEA, APAC, Abbott Labs

More


WEE TECK CHAN

 Play Den, The Arts House

BUSINESS MODEL FOR INNOVATION BREAKOUT

SHERRIF KARAMAT
President & CEO, PCMA


KAREN BOLINGER
CEO, Melbourne Convention Bureau

More


Chamber, The Arts House

LEARNING FROM FAST GROWTH INDUSTRIES: THE ESPORTS BUSINESS MODEL BREAKOUT

FRANK SLIWKA
COO, Electronic Sports League Asia


ALLAN PHANG
AirAsia Allstars Engagement and Internal Branding, People and Culture, AirAsia (Group)

More


Play Den, The Arts House

MICE INNOVATION CHALLENGE BREAKOUT

MELISSA OW
Acting Chief Executive, Singapore Tourism Board

More


SESSION FACILITATED BY ISOBAR

Living Room, The Arts House

TRANSFORMING YOUR ORGANISATION BREAKOUT

GERALD MACKENZIE
Director: Innovation and Business Transformation, Credit Suisse


WENDY HOGAN
CX & Marketing Strategy Director, Oracle

More


Chamber, The Arts House

INTRODUCTION TO RESTORATIVE INNOVATION BREAKOUT

VIRGINIA CHA
Professor Entrepreneurship

More


Screening Room, The Arts House


STAYING TOGETHER: WHAT WILL MAKE YOUR COMMUNITY STICKY BREAKOUT

AARON HUNG
Senior Director of Partnerships APAC, TripAdvisor


NELLIE WARTOFT
Digital Education Entrepreneur

More


Chamber, The Arts House

ASIAN VS WESTERN CONSUMERS: A NEUROMARKETING TALE BREAKOUT

GEMMA CALVERT
Professor of Marketing Nanyang Business School, NTU

More


Screening Room, The Arts House

BUILDING A COMMITTED AND PASSIONATE DIGITAL AUDIENCE BREAKOUT

VANESSA LIMSINGH
Digital Engagement Specialist, WWF International


ALVARO QUESADA
Director, Tinkle International 

More


Living Room, The Arts House

*Note: The programme above is subjected to change
15

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Partners & Sponsors


Brought to you by


Strategic Partner


Held in


Organised in Conjunction with


Strategic Media Partner

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Industry Media Partner


Supporting Media Partner​​​​​​​​​​​​​​





Supported by

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Sponsors & Partners




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Supporting Association





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Contact Us

​​​​​​​Get in touch with our team:

For Exhibitor and sponsor enquiries

SACEOS Secretariat
(65) 9732 3941 | 
secretariat@saceos.org.sg



For volunteer information and other event matters
events@saceos.org.sg

For general matters
secretariat@saceos.org.sg

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Connect With Us



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All contents © 2018 SACEOS
All right reserved 


1 Raffles Boulevard,
Level 3 Venue Management Office,
Suntec City, Singapore 039593

+65 9732 3941


General/Course Enquiries
secretariat@saceos.org.sg

Events Enquiries
event@saceos.org.sg

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