The Singapore MICE Forum (SMF) returns in July 2024 – where Moments & Momentum converge to create a unique and unparalleled experience in our dynamic MICE industry!
Moments take centre stage as SMF highlights the significance of high touchpoints, the intricacies and experiences of an event, and the serendipitous moments that only events can deliver.
Momentum swings the MICE industry to new heights, and celebrates the unwavering spirit of its community to continuously adapt and innovate.
Join us for a transformative experience where leaders and innovators come together to explore the intersection of Moments and Momentum. Be inspired by the possibilities, forge valuable connections, and contribute to the collective drive that shape the landscape of business events. Organised by SACEOS, the Singapore MICE Forum is not just the industry’s choice thought-leadership and networking conference; it’s a celebration of the power of Moments and the unstoppable Momentum that defines the very best of our industry.
- Day 1 | 25 July 2024
- Day 2 | 26 July 2024
Registration & Networking at Marketplace
Welcome Address by SACEOS President
Opening Address by Guest of Honour
Regional Outlook and how Asia Pacific can play the role in driving global growth
Visionary Panel
The Asia Pacific MICE market held over 22.90% of the global MICE market revenue in 2023. One of the world’s fastest-developing regions is Asia Pacific, and the rise of the MICE industry has the potential to greatly accelerate intellectual advancement, interregional cooperation, and economic growth.
Panel Discussion:
• How Asia Pacific MICE can play the role in driving global growth
• Asia Pacific MICE market size, developments, potential growth
Quick Bites (Teabreak) at Marketplace
Transforming Events into Thriving Communities
This talk focuses on how MICE events can be a springboard for building long-term communities that drive business growth. Building a vibrant community around your event can be your secret weapon for attracting new attendees and driving long-term growth. Building a thriving community around your event is no longer optional. It’s a strategic investment that fosters attendee loyalty, increases brand advocacy, and ultimately drives sustainable growth for your MICE events.
Panel Discussion:
- This topic explores innovative strategies for creating vibrant, engaged communities within MICE events. It includes a discussion on the role of technology, the importance of personal connections, and the future trends in community engagement.
- Turning recurring Events into a community
- Experience Curation and Creation
- Monetisation Magic: Turning Your Community into a Sustainable Revenue Stream
Networking Lunch at Marketplace
Placemaking – Precinct Marketing
Power of many – working with partners on integrated content/ collaborated marketing efforts to increase engagement, and heightened experience.
What’s YOUR story? How marketers can leverage on emerging tech in their marketing strategies
Examining the latest trends and developments, including the use of AI, data analytics, and personalisation to enable marketers to create impactful storytelling.
Discussion:
- The power of personalisation through AI
- Values-based marketing
- Content scaling
- Experiential marketing activations
Quick Breather (Teabreak) at Marketplace
Sustainability – A Key Strategic Thrust
Exploring how sustainability is becoming a core aspect of event planning, focusing on trends, challenges, and opportunities.
- Touch on how they have create a framework to promote sustainability across SDC and its island partners.
- Communication and Engagement of partners
- How to build competencies across internal and external stakeholders
Panel Discussion:
- Exploring how sustainability is becoming a core aspect of event planning, focusing on trends, challenges, and opportunities.
- Communication and Engagement of partners
- How to build competencies across internal and external stakeholders
- Growing importance of sustainability are shaping a new era for events
Networking at Marketplace
Welcome and Recap
Digital Transformation – The Way Forward
Exploring technology advancements and how they are transforming and/or disrupt the events industry , e.g. AI-driven experiences, hyper-personalisation etc.
Futureproofing Your Events – Navigating the Evolving Event Tech Landscape
Panel Discussion:
- Latest trends, emerging technologies, and strategies for leveraging event tech to future-proof events.
- Can cover topics such as immersive experiences, data-driven decision making, sustainable event solutions, which will also equip marketing professionals with the knowledge to stay ahead of the curve and deliver exceptional, future-ready events
- The Data-Driven Event: Unlocking Actionable Insights to Drive Event Success
Quick Bites (Teabreak) at The Marketplace
AI for Career Development and Guidance
- Human potential, talent, and AI
The ROI of Talent Development: Investing in People for Event Excellence
Panel Discussion:
- Bridging the Gap: Effective Talent Acquisition Strategies in Today’s Event Industry. Discussion on innovative approaches to attracting and securing top talent in the events sector.
- The Future of Event Talent: Nurturing Skills for Tomorrow’s Challenges – looking ahead on what are the future (essential) skills needed for the future of event planning and how to develop them within your team.
- Beyond the Resume: Identifying Hidden Gems in Event Talent Recruitment – explore unconventional methods for discovering and recruiting under-the-radar talent in the events industry.
- Diversity Drives Innovation: Building Inclusive Talent Strategies for Event Success – touch on the value of diversity in talent development and how to create inclusive strategies that enhance team performance and event outcomes.
- Creating a Legacy: Mentorship and Knowledge Transfer in Event Management – especially so for Gen Z workers. They are looking more on mentorship and apprenticeship – to touch on the importance of mentorship programs and knowledge transfer initiatives to ensure a sustained talent pool in the industry as well as build motivations in Gen Z workers.
Closing Remarks for Singapore MICE Forum 2024
Networking Lunch at Marketplace
Singapore MICE Challenge 2024 – FINALS
Registration
TIP-IT Application
- Click here to find out more.
- For interested applicants, please write to Ms Elizabeth Soh from Singapore Tourism Board at [email protected]
- Registration is available till 14 June 2024.
Cancellation & Refund Policy
- Registration fee is not refundable.
- Substitutions are permitted. Please write to [email protected]